
How it works
Dark and dirty roofs absorb sunlight and get very hot. A clean white coating reflects a large share of it. The roof surface stays cooler, and less heat moves into the rooms below.
Where it helps most
- Manufactured homes with thin roofs
- Single-story homes with little attic space
- Metal roofs on barns, shops and carports
- Homes with refrigerated air running all summer

Keep it clean
Dust and leaves dull a white roof. Washing it and recoating on schedule keeps it reflecting.
Realistic expectations
A white roof isn't a substitute for insulation or a working AC. Results vary by home. But on a sun-baked flat or metal roof, it's one of the simplest improvements there is.
Call (505) 499-5523 to see if your roof is due.
Common questions
Will my utility pay for it?
Rebates change. Check with your electric provider.
Does color matter?
White reflects the most. Light colors are next best.